Liquid Art Fine Wines

Liquid Art began with just a handful of undiscovered producers in 1989 and has since grown to represent some of the world's most sought-after estates, from the traditional to the cutting edge. Behind the Liquid Art success story is a well-defined goal of providing lovers of fine wines with top quality products that consistently deliver.

We are the exclusive representatives for our Partner producer's wines in our markets and have grown to be one of our market's most respected wine importers, specializing in sourcing impeccably cellared examples of the world's greatest and most sought-after wines.

MARKET FOCUS

Our valued clients are trade accounts and private collectors seeking the world's greatest, and sometimes hardest to acquire, fine wines. Regularly serving top wine boutiques and premium restaurants in Canada, Liquid Art offers the most discerning wine buyer a unique opportunity to secure choice, limited-production wines from our carefully selected portfolio of suppliers. As a result, our clients are repeatedly prepared to follow our recommendation.

We designed our operations to competently meet the unique requirements of the world's elite winemakers; most notably, temperature-controlled shipment of our wines. We are extremely accomplished in handling the logistics load in monopoly-regulated markets and we make shipping straightforward and easy for our suppliers. As a result we are seen as an efficient, knowledgeable and reliable gateway to the wealthy Canadian consumer. 

We offer our winery partners a choice of access to three distribution channels to best fit their needs: fine dining restaurants, premium wine boutiques (including provincial Liquor Board's elite wine programs) and avid wine collectors. In each channel Liquid Art has developed a very loyal following and our customers continue to see us as "the" source for outstanding wines and high touch service. 

Annual turnover reaches 20,000 cases. Impressive, in view of the fact that our average bottle price is almost $50.00 per bottle in a market where the average is $12.00 per bottle. But the true story here is the careful placement of these rare products in the most high profile accounts. Another strong consideration that serves to protect our producers' interests and investments in their brand image.

TEAM

Our expertly trained staff is amongst the most knowledgeable in the industry. They have been trained to deal with wines from every region of the world and are extremely accomplished at providing service and support to Canada's most informed and astute wine purchasers. 

Significant time and effort are invested in continuing education and vineyard travel for each of our staff in order to ensure that our people remain the best in the business. 

Annual strategic planning and monthly progress reviews keep us focused on the goals of the company, our stakeholders and clients. 

FINANCIAL STABILITY

Wholly owned by Trialto Wine Group Ltd; Liquid Art Fine Wines benefits from among other things, strong financial backing, good accounting systems, advanced information technology and international connections. A very strong financial position guarantees 'on-time' payment. 

Trialto Wine Group Ltd. owns three of Canada's most important premium wine importing, sales and marketing companies (Liquid Art Fine Wines Ltd, Winspeer/Altovin and Calibrium International Ltd.). 

Our relationship with the sister companies is one of both competition and cooperation. At the street level, we sometimes compete for the same customers; however, each company's unique offering and different strategic positioning more often lead to cooperation and synergy. 

Overall, it is this relationship with Trialto that allows our team to positively focus on the sales, marketing and procurement of our fine wines and avoid cumbersome management issues that other small businesses experience (accounting, finance and facilities). 

PRODUCTS AND SERVICES

We are specialists in sourcing the world's finest and most sought-after wines. We are a conduit for fine wine producers and exporters around the world who have limited quantities of premium wine to sell but have the desire to have their products reach top retailers, fine restaurants and wine consumers in Canada. 

Our suppliers see us as an efficient, knowledgeable and reliable gateway to Western Canada. Our customers see us as the source for outstanding wines. We regularly find the next superstar wine producer before others and our clients remain keen to benefit from this access. 

In addition to importing and wholesaling the world's finest wines, we also offer brokering services to some of the top retailers and restaurants. We facilitate the logistics, ensure regulatory compliance and provide financial support to top retailers and restaurants when importing 'exclusively' for their needs. 

In addition to our efforts as Wine Importer, we regularly conduct wine tastings and educational seminars to improve the quality of our customers' businesses and increase wine appreciation in our market. Our goal is to discover and represent great and unique winemakers from both classic/established regions as well as newly emerging areas - all must be faithful reflections of their appellation. Our portfolio of wines is generally regarded as being amongst the strongest in terms of quality, breadth, and depth.